June 2012
1 post
May 2012
1 post
April 2012
13 posts
This past Wednesday marked the first meeting of the “Thinkers and Doers” initiative at Seiden Advertising. With a goal to bring the NYC art & culture scene to and provide outside inspiration to members of the Seiden Team, Patrick Lupinski (Managing Director, Seiden & Friends) and Pharyl Weiner (Engagement Strategist, Seiden & Friends) drew a few of us into the conference room with the...
“The iPhone is the world’s #1 camera”
– geekaphone
“Monologues do not invite surprises from others. Dialogues do.”
– 55 Theses on the future
March 2012
20 posts
Is your content shareable?
There’s A LOT of content out there. And now brands and people are creating more each second. Check your content against these top 10 traits to find out if it’s shareable.
“Facebook Timeline provides 46% lift in brand page engagement”
– Mashable
Can You Recognize These Products Even Without... →
Some products are so ingrained into the mushy greyness of our brains that we can spot their branding on just the shape of the product alone. It’s kinda sick, isn’t it?
4 tags
“Our childish taste for make-believe, it seems, is a little more serious than we...”
– The science of storytelling
4 tags
6 tags
Influencers & Discounts
How many friends do you have? How many of them do you influence? The more, the better these days. Brands are starting to reward those that have the most influence with pretty great discounts.
Two recent promotions come to mind that use this tactic. The first comes from Gilt. The online curated shop is partnering with Klout and rewarding those with higher klout scores with significant discounts...
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“Per the 2011 Social Media Marketing Industry Report, 78% of marketers increased...”
Timeline for Brands
Say good bye to your brand’s default welcome tab on Facebook! This piece of digital real estate was a powerful marketing feature that teased non-fans with special content like contests, coupons and various other promotions. In order to gain access to it, though, you had to Like the page first. But let’s be honest, the rewards were never that great to begin with. And, though, brands...
February 2012
25 posts
2 tags
4 tags
Invest in culture rather than governance.
A system of governance via rules and policies only tells employees what they can and cannot do; think of a restrictive social media policy that dictates what employees can and cannot type or tweet. A more human operating system puts humanity, rather than rules, at its core and trusts employees to act, inspired by values, mission and purpose, as opposed to being coerced. Consider how Southwest...
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Silicon Valley Sets Up Shop in New York: Facebook,... →
15 billion page views. 16,827,658,845 posts to date. More users than Wordpress.
Are you or your business on tumblr yet? If not, don’t panic. Here’s a quick guide to how you can take advantage of the growing platform.
“Social-networking, micro-blogging, and content-sharing sites (Twitter, Facebook...”
– Edelman Digital
“When content is flawed by nature, raw or real, it exposes vulnerability and...”
– Michael Lazerow
Former Sun CEO Launches a Startup for Caretakers →
The former CEO of Sun Microsystems has reemerged in the tech world — this time at the helm of a seven-employee startup rather than a 28,000-employee technology company. Jonathan Schwartz announced his new venture, CareZone, on Wednesday. The startup is a private, cloud-based information h…
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